First, send flooding emails
When doing e-mail marketing, permission-based e-mail marketing is generally recommended. But the fact that it is difficult to do so, then, for those without permission mailbox ,how should we to deal with it?
1. Do not send;2. If you intend to do something once, see the first rule.
The marketing can be carried out effectively on the condition of the permission from recipients. But how to obtain permission of the recipient's?
1. Members List
Attach a sign-up form to your site, the potential customers will fill in the emails, phone number and other useful information you want to get. iKode newsletter server, an opt in email marketing software,which will provide you with free HTML code that you can paste on your site.
2. e-mail subscriptions, etc.
Second, without precise target
As we all know, the mailing lists for lots of marketing markers are got via purchasing, collecting based on the so-called law. As a result, they just flood the emails to people no matter whether they need the products or services or not. What do you think this kind of marketing?
Thirdly, the titles of email are out of standard. This topic I will talk concretely in future.
Fourthly, the poor email contents
Some marketing makers fix many different forms of attachment to the emails, they save time and energy to operate,but they leave a big nut to readers. Because of the differences of operation system and application software, all the attachments maybe not opened. This kind of software can boost your "working efficiency",while how to ensure the working quality. Based on my own eyes, you had better use the plain text format. Try to arrange the content in the body of the message, trying not to use attachments but the images and videos.
Fifthly, the chaos of email form
Many email marketing makers simply send e-mail, did not even take the message format into account. Just refer to the basic business letter format and template. Of course, can not be copied.
Sixthly, improper handling of letters from customers actively
Many businessemen take it for granted, the customers who contact us actively must need our products and services. They are likely to raise prices deliberately,consequently, they hand the customers over competitors.
Seven, do not respond to customer timely
When doing e-mail marketing, a lot of businessmen prefer send to feedback from customers, let alone responding to their messages. Often make customers very desperate.
Eighthly, can not fulfill his promise
Many promotions activities mentioned in the message, which could be fulfilled for kinds of excuses latter. It is the taboo of the marketing!
In conclude, these are the tips based on my own experiences. However, if we make ease at this field, we should spend unremitting efforts in the future! Maybe for some business of small size, free email marketing software is just ok!