Philippines: The Heart of Asia Logo
The Philippines: The Heart of Asia Branding video
In western and eastern cultures, a flower represents life and rebirth. This is a perfect symbol of the Philippines' health and wellness tourism identity as it doesn't just represent the country's natural beauty, it also denotes how much we value life and that we go to great lengths to provide quality healthcare for others. Since a flower is also symbolic of rebirth and growth, this logo also depicts the Philippines: The Hearth of Asia's vision of progress for the Philippines via medical and wellness tourism. The blue, red and yellow colors are inspired by the Philippines national flag, and the brightness of the hues indicate vibrancy in life.
The red petal is shaped like a heart, representing the Filipino's compassion and vitality, while the yellow cords converge at the center of the flower. The cord represents the various health and wellness sectors, strung together, giving dynamic shape and accent to the symbol of life.
Leaves, known for its remedial properties (in alternative medicine), symbolize wellness. The green color lends a cool, soothing tone to the overall visual. The color also commonly represents nature, serenity, and positive energy.
Beside the flower is a golden yellow dot, a bright pollen shining in the sun, which holds the spark of life and possibility: the image suggests the spark of knowledge, skill and wisdom shared selflessly by Filipino health and wellness professional.
Plus, the overall artistry and suggested natural beauty of the design represents the tropical paradise settings that dot the Philippines' archipelago of more than 7,000 islands; all perfect locales for recovery, rejuvenation, and retirement to a new, prime phase of life. - https://www.affordablecebu.com/