Same equipment, the same raw materials, design and R & D personnel trends ...... these objective factors "created" the flooring industry in China is regarded as the magic hand but very reluctantly strange phenomenon - imitate. The small brand imitation products of domestic brands, even in the interests of promoting big brands also imitate each other, internationally known brand products plagiarism is a common occurrence. China's flooring market, this phenomenon led to product homogeneity serious, often-criticized in the industry, is being blamed. Wood plastic composite Fence
Industry sources said, less well-known machinery and equipment manufacturers in the flooring industry average technical level, the supply of raw materials is one of the few that several more, the same equipment, the same raw materials, flooring enterprises in the production level of technology and raw materials preparation stereotyped under the premise of the product color and style is inevitable convergence. If conscious goal of convergence, and that the results can only be similar to the "twin brother", will be inevitable homogenization. This situation to some extent, caused by technical innovation happens to coincide with more became imitate cottage push hands.
Mimic the behavior of the flooring industry in China and the same phenomenon for a long time. From the earlier brand imitation, others brand what, another will be starting its almost the same, similar or homophonic name to confuse the public, by the name of Pong brand. Later began to appear plagiarism product design and style, they produce what kind of products, also followed another identical similar products, the Li Kui bucket Li Gui, real to the enemy. Now is the culture, marketing mode, operating behavior of the suit to imitate. Seems mimicry accompanied by Chinese flooring industry came the brilliant twenty years, the fate entirely, still traveling together.
The result is that the industry as a whole into a whirlpool of vicious competition, price war-prone, corporate profit margins continue to shrink, the industry overall development level is not high, core competitiveness and brand influence, only to drop a capacity "aura" , complacent. Moreover, the majority of China's flooring industry for small and medium-sized enterprises, research and innovation capacity is relatively weak, more imitation create a convincing excuse.
Looking at the development of the flooring industry, almost all enterprises, have had imitation and imitation of experience. Now, with the new market situation, the new changes, competition is becoming increasingly fierce, rising costs, and profit margins are being squeezed, the living environment is constantly being challenged, flooring companies facing innovation, transformation and upgrading, and multiple tests, even in the face of survival Selection of elimination. Enterprises to develop, we must innovate, innovative "imitation" is likely to attract wolves siege. But if not innovation, enterprise development path must become narrower and narrower. Game of imitation and innovation, Bottom of an idea, they decided the fate of tomorrow.
Do not be obsessed Imitation is a budding sense of innovation, and maintain a sense of innovation and growth is necessary floor enterprise qualities and abilities. Allegedly the world every day, a cell phone out of the market, that is, every day there is a mobile phone have been shelved or frozen frozen. Floor face to imitate the prevailing market environment, do not be discouraged and sink. No matter how others mimicry, innovation and it is still an innovator, and its innovative leading position will not be exceeded. Do not give up because others mimicry innovation, fear of innovation.
Protection of innovation is on the one hand, should stop to consider what the next innovation, innovation, innovation, continuous innovation. Do not think that completely no mimicry is peace and prosperity, will be able to achieve rapid development of industry transformation and upgrading of enterprises. No clean water to fish. In this particular flooring industry, the ills of mimicry perhaps survive for many years. Do not think that mimicry useless abhorrence of have to stick killed. Innovation can improve the competitiveness of their products on the basis of mimicry, in imitation of the shoulders innovation more to enhance the competitiveness of enterprises.
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