Pepsi-Cola Products Philippines, Inc. (PCPPI) recently announced its entry into the Powdered Juice Drinks category via its flagship brand Mirinda. Called Mirinda Powder Fun Mix, the new product is an orange-flavored juice powder that comes in 35gm sachets and 280gm pouches.
According to PCPPI President, Partho Chakrabarti, the powdered juice segment enjoys a healthy single digit growth annually with only a few major players. "We are excited at the opportunity to provide variety to our consumers. Though this is our first foray into the powdered juice drinks category, we are confident that Mirinda Powder Fun Mix will be well-received, similar to our product innovations in the past", Chakrabarti added.
Mirinda Powder Fun Mix will be available initially in all major supermarkets, groceries, convenience stores nationwide and in select sari-sari stores at an affordable Php 10.00/pack.
About Pepsi-Cola Products Philippines, Inc.
Pepsi-Cola Products Philippines Inc. is the exclusive bottler of PepsiCo beverages in the Philippines, with a relationship spanning 66 years. Lotte Chilsung, one of the biggest beverage companies in South Korea, is the lead shareholder of PCPPI as an independently-listed company and co-manages it with PepsiCo. PCPPI manufactures and sells well-known brands such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, and Premier. It has established manufacturing facilities across the country, serving at least 440,000 outlets and providing employment through its extensive distribution network. PCPPI was awarded "Pepsi Bottler of the Year - Asia" in 2006. To learn more, please visit us at www.pepsiphilippines.com.
