In fact, since eight years ago, Chiyoda name is also known in the ASEAN countries, Japan, Hong Kong, Korea, and Taiwan. Summer conditions was exactly that made General Electric Lighting, USA (GE) signed a cooperative agreement with the SAR to establish high-tech lamp factory. Patungannya company named PT Angkasa GE Lighting. His first capital of only U.S. $ 20 million, with a composition of 65% shares to GE and 35% of the SAR.
According to President Director of the SAR, Ali Widjaja, the introduction of GE could not be separated from the achievements that have been part of the SAR market network at home and abroad. At least, Chiyoda now control 30% share of incandescent lamps in the country. When combined with export earnings, SAR month turnover reached U.S. $ 1.5 million.
As for GE's planned operating middle of next year, it will produce 2000 4000 TL lamps plus incandescent light per day. Marketing: 70% for the local market, and the rest of the ASEAN plus Australia. Also confirmed, these GE products will not compete with the SAR. According to Ali, the lights made by GE Aerospace Lighting is an upper-middle-class consumers, which the selling price is certainly more expensive.
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