Floor the promotional flooding bitter dealers Needless to say, then the business is the real winner? View from the feedback from the market since the spring of 2012, the business promotional effect is not significant, the past is "to promote sales," now is "promoting not eliminated, traced, First, the market situation so dictates, the second is the proliferation of market promotion, the old promotional routines NA. Ecological decking
Even more frightening is that long-term "and promoting without pin" will make companies lose patience, thereby making the wrong strategic decisions. May Day Shenyang during Meikailong, promotional, marketing director for many manufacturers throughout the day resides in Red Star, not to help out their own the storefront but rather observed in various promotions and turnover, their goal is to "Zhiyizhibi real first-hand market information, market pressure is evident. Over-promotion, both for consumers, merchants or manufacturers who have not reached their desired purpose, so they is no winner.
In a highly competitive market, the promotion is a must, but the decision not to boost sales promotions, or the promotion as a blind to follow suit. Promotion to pay attention to innovation, effectively, moderation is the ultimate measure.
Consumers are accustomed to seeing the way of discounts, gifts and other promotional the ordinary promotional consumer has no role to play. Too much promotional discounts, the businesses earn shouted not make money, but also no good service; the discount too low, consumers do not buy it, a walk is over, even not to the store to stay. Real promotion is not simply discount gift so simple, but rather is a systematic project, you need good planning and strict implementation will achieve good results.
Do promotion is very simple and requires great care in the selection of promotional products, weekdays client resources accumulated early foreshadowing of advertising, live events atmosphere rendering indispensable participation in promotions of personnel training and many other aspects. Do not do not do your homework promotional promotional effectiveness not to do, do not do long cycle promotion, promotional frequency. Promote without pin "situation, it is undoubtedly a very embarrassing thing, brand, or even a kind of injury. Flooring enterprises must think twice before carrying out promotional. Promotion is a must, but moderate promotion is to enhance the performance of the booster.
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