Market in 2012, an effective strategy is the key to winning point in the industry. China's flooring industry has experienced decades of development, floor traders also experienced a conversion from the stall goods to the role of branding. Floor marketing from mere product marketing to brand marketing. However, the flooring industry because of the characteristics of their own industry, the inevitable existence of product homogenization of serious phenomenon. How to achieve effective marketing, truly shift from industrial to consumer brand is placed on the floor in front of a big problem. In this case, the enterprise may wish a lot of attention to the flooring industry, intellectual property rights, support behind the brand must have intellectual property rights to protect their own unique nature, its development will be more long-term. outdoor floor
In today's world, intellectual property is becoming a strategic resource and international competitiveness of the core elements of the development of enterprises. Flooring industry in the proportion of the national economy as a whole, but in the context of global economic integration, can implement intellectual property strategy, the same relationship to the future and the future of China's flooring industry. At present, the mode of economic development of China's flooring industry is still in the traditional stage, relatively not high resource utilization and core competitiveness, the implementation of intellectual property rights will have an important meaning to change this situation.
Party committees and governments at all levels gradually according to the specific circumstances of the local formulation and implementation of national intellectual property strategy matching dovetail the requirements of the National Intellectual Property Strategy "intellectual property strategy. A perfect condition than before in terms of investment, legal environment, policy environment, market environment and public opinion environment for business innovation. The key flooring enterprises will be able to adapt to this trend to find an opportunity to take the initiative in the intellectual property rights.
A certain authority, said that companies engage in intellectual property rights have a dedicated team and institutions, can be a person or a team. To obtain intellectual property rights, the process is a kind of exploration, innovation, inevitably to failure, the risk is relatively large. Specialized in accordance with the laws of scientific research and development, the first theoretical analysis, market research, so that research and development costs low, and the system also avoid spent a half-day strength results or intellectual property rights of others. Now our business is relatively weak, the acquisition of intellectual property rights, you can buy, can be jointly developed, can be developed.
Enterprises is not very powerful, more use of social resources, the path of research. The central and local governments at all levels attach great importance to the cooperation between the input and businesses. Cooperation between enterprises and research institutions, universities, in support of the Government under the guidance of their intellectual property. Behind the brand must have the support of intellectual property rights, or the brand is vain.
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