Digital Analyst

As the Digital Analyst, you will work as a member of a cross-functional team to improve the digital experience for our customers. The primary responsibility of this position is to assist in creating website and marketing reports to analyze traffic, sales and drivers. Specifically you’ll be digging into various types and sources of data to provide insight into actions performed by website visitors and provide actionable recommendations for improving website and digital marketing performance. You will monitor and report on team KPI’s and additional adhoc requests. You will also build dashboards and presentations to share with the team and key stakeholders.

The Digital Analyst will be reporting directly to the IDS Global Digital Marketing Analyst.

Job Description

• Create, analyze and publish weekly / monthly performance reports.
• Analyze cross-channel customer data for global websites and marketing initiatives to identify opportunities for improvement of the visitor experience. Synthesize data into actionable recommendations to aid decision making and informed business planning.
• Communicate data findings through engaging stories that are easy to understand.
• Ensure proper analytics implementation and reporting accuracy.
• Work closely with agile team to complete projects based upon specific timelines.
• Stay current on digital marketing and ecommerce trends, research and evaluate market opportunities and visitor behavior to increase revenue, leads and visitor satisfaction.
• Perform and analyze testing. Provide outcomes and recommendations for implementation or additional tests to be performed.

Qualifications

• A college degree in business, match, statistics, computer science is preferred.
• 3+ years of web analytics experience using tools such as Adobe Analytics or Google Analytics.
• Experience with Sitecore, Eloqua, SalesForce, and/or Endeca Experience Manager a plus.
• Ability to excel in a fast paced complex business environment.
• Demonstrated attentiveness to detail
• Demonstrated proactive problem-solving and decision making skills
• Demonstrated strategic and creative thinking ability.
• Proven team player with the ability to guide and influence cross-functional teams
• Proficient in Microsoft Office Suite
• Knowledge of Agile Marketing framework is a plus
• Strong command of English language is required